ENOUGH! HEALTH

Health insurance took your power. We’re giving it back.

The money, the information, the decisions, the relationship with your doctor — four things the system took. We’re building coverage that gives all four back.

See what we’re building →

The owner, not the product.

WHAT WE STAND FOR

What we’re against.

  • Enough with premiums that climb every year without building anything.
  • Enough with families filing for bankruptcy even though they had insurance.
  • Enough with watching household income disappear into healthcare costs.
  • Enough with fighting through prior authorizations just to get the care you need.
  • Enough with hidden prices nobody can understand or afford.
  • Enough with mental health treated as an afterthought.

What Enough! is for.

  • We're for putting the money back in your hands — what you don't spend stays with you and builds over time.*
  • We're for knowing the price before you walk in the door.
  • We're for getting care when you need it, without begging permission.
  • We're for whole-person health — physical, mental, and financial, treated equally.
  • We're for real protection when something catastrophic happens.
  • We're for a system that treats you like the owner, not the product.

* Enough! Health is not a retirement account, investment vehicle, or brokerage product.

Four powers the system took. We give all four back.

Traditional insurance is designed to take — your premium, your information, your control. Enough! is designed to give it back.

PowerThe Money
TraditionalCarriers keep your premium.
Enough! HealthYour premium goes to a Reserve you own — what you don't spend stays with you.
PowerThe Information
TraditionalCarriers hide the price.
Enough! HealthSee the price before you walk in the door.
PowerThe Decisions
TraditionalCare waits on prior authorization.
Enough! HealthCare without begging permission.
PowerThe Relationship
TraditionalNarrow networks, surprise bills.
Enough! HealthNo wedge between you and your doctor.

Where do you fit?

Enough! Health is one idea across a few different doors. Find yours.

Health insurance, reimagined.

Rolling out 2026 – 2027

Coverage built around the member, not the carrier. Different doors for employers, brokers, and individuals.

LAUNCHING 2026

TPA Services

Third-party administration for self-funded employers — built so premiums build employee equity.

Get the TPA guide →
LATE 2026

Captive Group Strategies

Pooled-risk group coverage for employers ready to take control of their health spend.

Get the captive guide →
LATE 2026

Self-Insured

Self-funded strategies for employers who want flexibility and ownership.

Get the playbook →
COMING 2027

Individual Coverage

Individual Health Assurance is coming in 2027. Want to know the moment it's ready? We'll email you — no pitch.

Wellness — available today.

Live now, all 50 states

Clinician-guided programs you can start today through Enough! Health Wellness.

LIVE NOW

GLP-1 & Weight

Clinician-guided weight care — built around what's right for you, not what's easiest to sell.

See if you qualify →
LIVE NOW

Longevity & Performance

Healthspan and performance care, clinician-guided.

See if you qualify →

Why this is possible now.

For years, building insurance the other way wasn’t allowed. New price-transparency rules changed that — for the first time, coverage can be built around the member instead of the carrier. So we’re building it.

We’d rather tell you the truth than make the sale. If something isn’t right for you, we’ll say so. That’s the whole idea.

WHY WE BUILT THIS

I’ve had Enough. Enough of premiums climbing every year. Enough of insurers telling my doctors what they can order. Enough of watching my second-biggest expense disappear into someone else’s profit margin.

Over two years my family spent more than $25,000 on health insurance and used less than half of it. We got balance-billed for an out-of-network doctor at an in-network facility. We waited three months for an MRI behind rounds of approvals. Health problems are stressful enough — you shouldn’t have to beg to use the coverage you pay for.

I spent a career in healthcare watching us forget who the customer is. It’s the people who buy care. They’re smart enough to own their decisions, their information, and the relationship with their doctor. The system took those powers. We’re giving them back.

— Cole Erdmann, Co-Founder